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  • Friday: 10am-7pm
  • Saturday: 10am-5pm
  • Sunday: 10am-5pm

1606 Paseo de Peralta
Santa Fe, NM 87501


Jenny Holzer

All Fall, 2012

Once consumed by passersby on the streets of New York City via pasted posters, the single-sentence declarations, cliches, urgent messages and comically absurd announcements of Holzer's texts come full-circle in the conceptual artist's 2012 All Fall.

Here, the formerly guerrilla-style, low-fi texts of Truisms and Living, meant to surprise, delight and possibly concern the public are now cycled on repeat in glowing, can't-ignore-it LED lights. Inspired or pulled from the artist's readings of critical, religious, political and radical revolutionary manifestos and publications, Holzer invited the reader through language and happenstance to consider the manipulation of propaganda in our everyday. “I used language because I wanted to offer content that people—not necessarily art people—could understand,” she explained.

Survival, the only text initially conceived for electronic signage, takes the most demanding note of the text trios, with alternating statements of extreme including explosion, starvation, fun, poverty and love.

Together, Holzer asks us to parse, consider, self-edit, and, perhaps most importantly, linger on what stands, and later, conscious or not. Perhaps the work is best summed by this simple line from her first collection of lines on view: REPETITION IS THE BEST WAY TO LEARN.

Artist Bios

Jenny Holzer

Jenny Holzer has presented her astringent ideas, arguments, and sorrows in public places and international exhibitions, including the Venice Biennale, the Guggenheim Museums in New York and Bilbao, the Whitney Museum of American Art, and the Louvre Abu Dhabi. Her medium, whether a T-shirt, plaque, or LED sign, is writing, and the public dimension is integral to her work. Starting in the 1970s with her New York City street posters and continuing through her light projections on landscape and architecture, her practice has rivaled ignorance and violence with humor and kindness.VIEW ARTIST

Brandee Caoba

Brandee Caoba is an artist, curator, and visual activist whose creative and curatorial approaches are rooted in the symbiotic relationship between art and social change. VIEW CURATOR